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| PURA.......whats that....? |
The Govt. advertised in the Hindu newspaper making the proud announcement about the inauguration of the PURA........a scheme aimed at the welfare of the rural areas and hence concerning to the vast majority of the masses.......yet the ad fails to provide a clear idea of what this actualy is.....what PURA stands for.. Being a student of planning, I however already knew its "PROVIDING URBAN-AMENITIES IN RURAL AREAS" and have posted sometime ago an article regarding the same, but what about the common folk......are they expected to guess the meaning by themselves.......I wonder. No doubt the strategies and means for the achievement of the hare there in the ad, infact very elegantly they have put it in a graphical manner, and its really good, alas its for the aam admi to be introduced of the scheme through this ad and not the professional that may be a mere thousand in number as opposed to the billions who would be gasping for this abbreviation.......!
A little consideration of the aimed audience and readers could have avoided this insensitive mockery......... If only the guys sitting in the chairs in the ad agencies (public or private) had thought the least about whom they addressing to.......!
